About MSL

MSL is a PR-driven communications agency with a profound sympathy for society. We make creative concepts and create dedicated campaigns, that spreads the word, across channels.

We are a part of Publicis Groupe, the largest network of agencies in Europe. We have a strong in-house production studio that produces first-class solutions within among others movies, digital and print.

MSL Denmark exists of a team of consultants with specialties within Consumer PR, Corporate Communications, Crisis Communication, Public Affairs and Health Care – and an understanding of how these are integrated. We understand the importance of your company’s reputation.

EnbW & Connected Wind Service

EnbW & Connected Wind Service

7. May 2018

Burger King

Burger King

3. May 2018

MSL showreel

MSL showreel

11. April 2018

Danmarks Indsamling

Danmarks Indsamling

11. April 2018

MARS Nordics

MARS Nordics

10. April 2018

Nescafé Azera

Nescafé Azera

10. April 2018

Oral-B Rose Gold

Oral-B Rose Gold

10. April 2018

LEGO

LEGO

10. April 2018

Crisis Communications and Issues Management

“Everyone has a plan until they get punched in the mouth”- Mike Tyson. You’ll never know how your next crisis will strike, but you can be well prepared when it happens.

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You can never know if the next crisis will strike via Social Media, through the press or by a Whistle Blower. But the more you are prepared to handle the situation fast and precisely, the better you can get through it. In MSL, we are with you all the way.

MSL manages and guides in connection with various crisis and inquiries from the press

MSL are available with readiness and sparring when/if a crisis occur

Moreover, MSL can function as a 24/7 press contact if convenient

Workshop in crisis communication together with media training of relevant spokespeople about concrete issues

Management of social media: proactive and/or reactive management of social media (e.g. Facebook and Instagram)

Corporate Communiations

The aim of corporate communications is to ensure that the company can live up to its purpose – that it can get its plans into action and succeed with the right goals.

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We hold an expert holistic, multichannel approach to real-time reputation management when it comes to driving positive reputations and business outcomes.

We obtain these results through among others:

Thorough research with respect for your needs and expertise

Strategic positioning of key persons in your company

By finding the ‘good story’ that set the agenda for your company and carries out your vision.

Public Affairs

MSL’s Public affairs practice is broad, including everything from political intelligence to intense lobbying processes.

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Both practices have the common denominator of trying to understand how politics and public policy impact the environment in which our clients operate.

Creating a successful public affairs strategy depends on three factors: a profound understanding of the political climate, the government objectives, and effective stakeholder outreach.

Public Affairs is a key element of a company’s or organization’s communication. Our communicative counsel to our clients is always aimed at achieving the client’s business objectives.

Our expertise within Public Affairs includes among others crisis management and counselling at visits of inspection, stakeholder-engagement and construction of alliances: NGO’s, food authorities etc., and protection of interests according to drawing up legislation and regulations.

Network

We live together with the coolest advertising agency in Denmark; Reputation http://www.reputationcph.com

We are a part of Publicis Groupe. Publicis Groupe is the largest agency network, which includes well-known agencies such as Saatchi, Leo Burnett, Starcom, Digitas and Kitchen.

We work closely together with our affiliated companies in Publicis across the Nordics. This provides our customers with access to excellent competencies and solutions across agencies.

MSL GLOBAL

Values

We have an all around approach to communication: We are multi specialists and neutral to media.

The customer is always our focus of attention, and we strive at creating the best results for them.

We always demonstrate honesty, transparency and responsibility

We have the the courage to take on heavy tasks and the persistence to solve them – we never give up.

We believe in diversity and responsibility at the workplace.

MSL Copenhagen

Bredgade 15
1260 Copenhagen, Denmark
Office tel: +45 33 38 56 80

Kim Ege Møller

Director
Phone: +45 26 34 66 19
E-mail: Kim.moller@mslgroup.com