You can never know if the next crisis will strike via Social Media, through the press or by a Whistle Blower. But the more you are prepared to handle the situation fast and precisely, the better you can get through it. In MSL, we are with you all the way.

MSL manages and guides in connection with various crisis and inquiries from the press

MSL are available with readiness and sparring when/if a crisis occur

Moreover, MSL can function as a 24/7 press contact if convenient

Workshop in crisis communication together with media training of relevant spokespeople about concrete issues

Management of social media: proactive and/or reactive management of social media (e.g. Facebook and Instagram)

We hold an expert holistic, multichannel approach to real-time reputation management when it comes to driving positive reputations and business outcomes.

We obtain these results through among others:

Thorough research with respect for your needs and expertise

Strategic positioning of key persons in your company

By finding the ‘good story’ that set the agenda for your company and carries out your vision.

Both practices have the common denominator of trying to understand how politics and public policy impact the environment in which our clients operate.

Creating a successful public affairs strategy depends on three factors: a profound understanding of the political climate, the government objectives, and effective stakeholder outreach.

Public Affairs is a key element of a company’s or organization’s communication. Our communicative counsel to our clients is always aimed at achieving the client’s business objectives.

Our expertise within Public Affairs includes among others crisis management and counselling at visits of inspection, stakeholder-engagement and construction of alliances: NGO’s, food authorities etc., and protection of interests according to drawing up legislation and regulations.