On Friday, March 3, 2017, Director Bo Bredsgaard Lund, Healthcare, Government & Public Affairs, and Market Access with MSLGROUP had the privilege of moderating a summit in Parliament as part of WHO’s World Hearing Day 2017 on behalf of the Danish working group ‘Arbejdsgruppe for Fremtidens Hørerehabilitering.’

At the summit Dr. Jill Farrington (third from the left), Coordinator, Noncommunicable Conditions, WHO Regional Office for Europe, called for action to address hearing loss, and emphasized that interventions to address hearing loss are cost-effective.

Chair for the Danish Hearing Association, Majbritt Garbul Tobberup (third from the right), elaborated on the burden of disease as well as suggesting concrete policy input to MPs on behalf of the Danish working group ‘Arbejdsgruppe for Fremtidens Hørerehabilitering’.

Finally, the three brave MPs, respectively Spokesperson on Health, Liselott Blixt (DF), Spokesperson on Health, Brigitte Klintskov Jerkel (K), and Spokesperson on Health, May-Britt Kattrup (LA) in the middle acknowledged the challenges related to hearing loss after having volunteered for a small experiment and being exposed for a simulated hearing loss in the morning.

Partnering is paramount

Besides ensuring all the facts about the political window of opportunity in regards to various ongoing policy processes, according to Bo Bredsgaard Lund, a corner stone activity as part of the lobbying efforts is coalitions building.

“Bridging and partnering as many diverse interests and stakeholders in order to maximize the possibility of achieving the most favorable politico-commercial outcome is paramount,” says Bo Bredsgaard Lund, and adds: “Something, we have years of experience with in supporting our clients with Government and Public Affairs as part of their politico-commercial endeavors.”

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